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Sonoma Private Tours is the natural progression of a highly successful and well-loved Napa-based wine tour company. For almost ten years Napa Private tours has offered first class hand-curated wine tours to the most demanding wine aficionados, and now everyone is ready to introduce you and your guests to even more exciting wines and idyllic wine destinations that will set the stage for the most beautiful wine tasting experiences in Sonoma Valley.

The ever-growing expansion of California’s wine country, our natural curiosity, passion for wine and the need to add new experiences for our repeat guests pointed our compass toward the sea, and sent us on journeys of discovery aimed at adding the most exclusive Sonoma wineries to our carefully curated wine destination library.

Sonoma is full of wonder, and its innumerable terroirs and microclimates result in complex and beautiful wines. Sonoma Valley is three times bigger than Napa and its coastal breezes give way to climatic conditions that yield absolutely sublime wines.

When you decide to join us on a wine tour of Sonoma chances are you will be welcomed by a soft rolling fog that gives way to some of the most beautiful California landscapes. Silk Oaks, Cypresses, Pines and Goldenrains line the back roads that lead to vineyards and olive groves, planted by visionaries that know how California wines are changing the way the world values and enjoys the fruit of the vine.

Many of our handpicked Sonoma wineries have patios specially designed for tasting experiences that involve all your senses and allow you to appreciate all that nature has to offer. Views of the Pacific give your wine tasting experience one more layer of enjoyment that you don’t want to miss.

Our experienced team has received multiple industry accolades and we are ranked among the top five percent activities in the California wine country by Trip Advisor. It is not uncommon for other wine operators in the region to refer their most demanding customers to us, knowing that we have what it takes to deliver first class wine tours that are both experientially superior and focused in securing the most coveted wines in the region.

Hiring a Wine Coach for Your Sonoma Wine Tour

At Sonoma Private Tours we take pride in having wine concierges that spend a good portion of their time enhancing their knowledge of wine production. Our engagement with the wine industry is not simply theoretical; each of our hosts is heavily involved in other facets of wine making from wine production to vineyard management.

“Javy introduced us to wineries and experiences that far exceeded our expectations. We told Javy our interests and preferences and he crafted a tour that vastly exceeded what we could have done without his help.” – Bob P

Carefree Wine Touring

When you select us as your host our goal is to take charge of all the details of your Sonoma wine tour and allow you to focus exclusively in enjoying the moment as you savor fine wines and delight in the company of friends and loved ones. We are in the business of creating memorable and long-lasting experiences worth sharing. Our planners will work with you to fully understand your likes and dislikes and we will craft a wine touring experience that is personal and meaningful. In fact; we are the vendor of choice when it comes to hosting VIPs for the most coveted resorts in the region. With us you won’t have to worry about a thing. We will schedule every appointment and pace your visits with your relaxation in mind. New wineries and more private and exclusive locations are often located in less traveled and unmarked roads. While a GPS may fail you and result in a late arrival, our drivers know every single spot and will often take you via the back roads to allow you to enjoy a closer and more scenic side of Sonoma

By having us take care of everything, your group does not need to sacrifice by assigning a designated driver. Let everyone in your party partake of the fun, 100% worry-free.

“Tell Javi what you have in mind for your trip and he will plan the day above and beyond what you could ever imagine or dreamed of.” – Mari

Wine Concierge Services

Our guests come to Sonoma for a variety of reasons. We are into intentionality. If Pinots are what makes your heart tick we will make certain your wine tour includes the most coveted producers as well as rising stars waiting to be discovered.
In addition to tailoring your tour, our concierges are trained to provide you with a rich and well-researched narrative of each wine and each location ensuring your experience enriches your mind and well as your taste buds.

Our wine coaches are also ready to help you make the best wine purchase decisions pointing you to beautiful wines that will age well as well as trending wines that will delight you and yours. With our help your wine library can become home to iconic wines that will bring cheer for years to come.

The Road Less Traveled

Our guests deserve the best. We are dedicated to help you discover uncommon wine experiences. Because we believe there is value in exclusivity we will point you to private tasting rooms, caves and salons that focus on limited edition wines and help arrange for visits to private, by-appointment only boutique wineries. Our guests often thank us for steering them away from popular tourist traps we are also the first ones to hear about new wineries in the region and we share our insider’s knowledge with you.

We Love to be Memory Makers

If your visit to Sonoma includes corporate engagements, we can help you set the stage for a memorable client experience. Our luxury vehicles offer the highest levels of comfort and sound isolation conducive to discussing business. Working together with your travel coordinator, we can make sure your client is impressed and delighted by the highest level of hospitality that Sonoma has to offer. Our concierge will help you select quiet and sophisticated settings that will facilitate casual conversation with clients and stakeholders. Just ask. We know what it takes to close a deal and we will do what it takes to help position your company in the best possible light.

Just a quick look at our reviews on TripAdvisor will show you our commitment to help you make your wine tasting dreams a reality. Regardless of your reason to visit Sonoma we are there for you. Let us help you plan your engagement, celebrate your anniversary or discover a lifestyle worthy of your bucket list. We will take you to carefully vetted wineries that will exceed your expectations and serve as a backdrop for life milestones worth cherishing.

Our Wine Touring Vehicles

We select our vehicles with your comfort in mind. Our fully equipped luxury vehicles include brands such as Mercedes and Lexus. Our fleet is fully non-smoking and each vehicle is detailed and sanitized daily. You can expect flawlessness every step of the way. That is our commitment.

We Host Multi-Vehicle Wine Tours

We are often asked if we have the capacity to host large parties for wine tours of Sonoma. After careful consideration we have opted not to have buses or limos to ensure every guest receives personal attention. For parties of up to 12 we are willing to host a multi-vehicle tour with little extras like scenic picnics and vintner- hosted wine tastings.

Our Fees

We are fairly and competitively priced when compared to tour operators of our caliber. Keep in mind that each of our wine hosts has over 15,000 hours of wine industry experience and many have formal education in viticulture and enology. You can read more about our wine tour rates here.